The New Market Machines

“Reality-Test The Press Release”: Red-Zone B-School Cases in Point

Brazil: TV Globo, TV Record Exchange Nuclear Press Releases!

Posted by Colin Brayton on October 2, 2007

NMM(-TV)SNB(B)CNN(P)BS on YouTube: TV Globo, TV Record Exchange Nuclear Press Releases!

Notes from the South American “armed media monopoly” noise-machine wars!

Globo constantly says this in its public relations, by the way: “We are the ratings champion because of the quality of our programming!”

GLOBO IS THE PEOPLE’S CHOICE!

IBOPE IS THE TRUE MEASURE OF THE POPULAR WILL, NOT THE BALLOT BOX!

The proposition is quackingly absurd.

Perhaps if they fired Ali Kamel and brought in a member of the reality-based community to run things — whose idea was that G1 news portal, anyway? — maybe that would change.

As to whether the New TV Record is any better, well, it remains to be seen.

See also

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