The Death-Rattle of Delegado Nogueira and Other Notes on the Brazilian Media Wars

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On learning that she will go to jail for killing the ball-busting, sociopathic Nogueira — see
Rio’s Social-Realist Soap: Meet Delegado Nogueira — the first instinct of Erínia, the ice queen of “Opposite Lives,” is to pick up the remote control and turn on the TV. The epigraph I have added to this startling moment comes from a hilarious Rita Lee parody of a melodramatic Latin American bolero, one of our favorite tunes. The morbidly depressed and languid narrator of the song — “Cansei!” — tells her lover “Tacky [cafona] were the kisses that you gave me, tacky all your presents and your love. And in order to wipe the memory of them from my mind, I am going to watch more television.” Quite an amazing “kill your television” moment, this, I thought.

Your infotainment is loading. Your infotainment is ready:

The death scene of the gut-shot, ball-busting corrupt policeman Nogueira in TV Record’s primetime soap, “Opposite Lives” (Vidas Opostas) in all its histrionic glory. Government digital convergence policy conference. TV Band borks a competitor, the Grupo Abril, without mercy. Free risk management advice to foreign investors: Your business partners are needlessly pissing off people whose help you may well need to protect your investment. You need to provide some adult supervision. I am quite serious.

Opening theme: The Minutemen, “Political Song for Michael Jackson to Sing.”

Closing theme: Elza Soares, “Haiti” (by Caetano Veloso).

On “Opposite Lives,” see also

with links to previous entries.

On the Abril dispute, I really do mean that advice sincerely:

The key, from the PR point of view, to overcoming the “folklore of the evil corporation” — and the sex Senator is clearly tapping deep into that cultural vein — being to stop using the fist-pumping rhetorical flourishes and gabbling, confabulating ratfink PR style associated with the folkloric evil corporation.

Because I really do think “black power” and related social movements have unstoppable mementum here in Brazil.

I really do.

Like it or not.

And despite the hysterical gabbling of Aznar.

I also think I see signs that Mercosul governments — of various political persuasions, too — are starting to gang up on Telefónica.

We are Telefónica — in São Paulo, Telefônica — consumers, by the way, I should disclose. And we are not exactly happy campers in that regard, either.

Perhaps other Telefónica consumers have happier experiences to report, mind you. But we do not happen to know any ourselves.

See also


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