The blog of Brazilian journalist Luis Nassif — I have just been reading about the guy’s early career in a fascinating book on the history of Brazilian business journalism, where I am currently reading about the short, happy life of Opinião (the similarities with the media enterprises of Berezovski in contemporary Russia are interesting to mull) — notes this note from cslopes:
A série de reportagens que Luis Nassif publica na web sobre a revista Veja ganhou um aliado extra na divulgação: blogs simpáticos à iniciativa do jornalista promovem um Google bomb na página com a série. Espécie de protesto virtual, a ação consiste em estabelecer um grande número de links para a série no termo “Veja”. As referências são detectadas pelo Google, que aumenta a relevância do endereço em uma busca.
Nassif’s series of articles on the Web about Veja magazine has gained an extra ally: blogs sympathetic to the journalist’s initiative are promoting a “Google bomb” on the Web page of the series. A kind of virtual protest, “Google bombing” consists of establishing a large number of links to the series from the word “Veja.”
Veja is the, what do you call it, jussive of the verb “to see.”
In other words, the magazine is something like the Brazilian Look magazine. Disclosure: I am sympathetic to Nassif’s project. I do not read Veja or any Abril magazines, and will not until they clean house. This crap is just plain unbelievable.
The references are detected by [the Google spider], which increases their ranking in [the results of a search on “Veja“].
To no apparent effect: Nassif’s series is something like the eighth result on the second page of search results on the term at the moment.
Maybe Abril is shelling out some “search optimization” dough to keep things that way.
No início da semana, uma busca por “Veja” no Google trazia o trabalho de Nassif na terceira referência de resultados. Na sexta-feira (29/02), a série era a quinta referência sugerida em uma busca. Segundo o Techorati, 446 blogs já linkaram a página.
At the beginning of the week, a Google search on “Veja” brought up Nassif’s page as the third result. On Friday (February 29), the series was the fifth result. According to Technorati, 446 blogs have linked to the page.
Yes, but who pays any attention to Technorati anymore?
The same people who still send money to Nigerian e-mail scams?
“Eu duvido que aumente a visibilidade, mas isso mostra que na internet, o jogo é outro. Há a possibilidade de reação”, afirma Lucia Freitas, do Ladybug, um dos blogs que encamparam a ação. A idéia do Google bomb da série surgiu no Bender Blog, de Daniel Bender.
“I doubt this increases its visibility, but this shows that on the Internet, it’s a different game. You have a chance to fight back,” says Lucia Freitas of Ladybug, one of the blogs promoting the protest. The idea for the Google bomb came from Daniel Bender’s Bender Blog.
It has not practical effect, but it somehow still matters.
Google bombs are sooooo 2003.
Lucia informa que Nassif não pediu ao blogueiros que promovessem a manifestação. O jornalista também diz que não pediu, mas já alertava sobre a possibilidade no primeiro post da série.
Lucia says Nassif did not ask bloggers to promote the protest. He also says he did not request it, but had foreseen the possibility in the first post in the series.
Nassif has promised a new chapter for Sunday.
When I get time — not likely anytime soon — I will try to gather up my draft-quality translations of the series and finish them off, make a present of them to the intrepid cavaquinho player and “spreadsheet head.”
Veja magazine is simply, well, unbelievable, as I said. I refuse to pay for it, and have for some time now.
It’s not a matter of ideological orientation: I read everything on the spectrum, from Vermelho to the opinion pages of the Estadão. I am a voracious reader that way.
It’s the elevated level of gabbling bullshit that offends me.
It did not used to bother Murilo of (Hearing) Global Voices Online, who frequently cited Reinaldo Azevedo as a “Brazilian blogger” without identifying his institutional affiliation, for example.
But the man from the MiniC (and the yage-eating Santo Daime cult) — institutional affiliations he continues to fail to disclose — has now apparently jumped on the bandwagon.