The PR-Newswire Parallel Pipe

Press release:

Technorati, Inc., the leading authority on the global blogosphere, and The Associated Press, the world’s oldest and largest news organization, have announced an agreement to provide up-to-the-minute links helping readers navigate between AP news coverage and recent blogs about stories on AP’s Hosted Custom News service for Web sites.

  • Just this week, Technorati announced another major deal with Edelman Worldwide Public Relations, the geniuses behind the pro-WalMart blog-swarm strategy used to counter the retail giant’s negative press.
  • Complete the syllogism, ergo: If Technorati provides a direct pipeline from PR bloggers to readers, and if Technorati provides a direct pipeline from Associated Press news to blog content, then Techorati provides a direct pipeline from PR bloggers to the readers of news.
  • The result will be news delivered with extensive marginal commentary by the PR firms representing the firms being covered.

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